Delve deeper into the dynamics that shape social and economic events and learn how to better prepare your company for the challenges of today and tomorrow. Learn to distinguish between optimising and overcoming systems in order to pave the way for long-term success with strategic changes.

Neither actionism nor success is a guarantee for a secure future. On the contrary, yesterday's business success and today's operational hustle and bustle can put your company at risk. In this article, you will learn why it is crucial to recognise the signs of the times and escape the operational hustle and bustle in order to rethink and adapt previous strategies. Don't let the challenges of digital transformation slow you down. Discover how you can use empathy, foresight and radical customer centricity to benefit your company.

Explore the profound impact of external dynamics on your customers' living environments. Become aware of the significance of digital transformation for your future business success. Gain valuable insights to better understand and effectively utilize developments in the market environment and the needs of your target group.

If a survey were conducted to find out what purpose is most commonly attributed to a company, the result would probably be quite clear: to make money, generate sales, and maximize profits. What may sound plausible at first glance turns out, on closer inspection, to be a widespread and problematic misconception. But what is the actual purpose and meaning of a company?

Only when your brand's messages reach the attention of the people in your target groups can they influence their attitudes and behavior. What sounds trivial at first is, upon closer inspection, the central challenge of customer and employee acquisition in the digital age. To develop a strategic brand positioning, one thing is needed above all else: customer centricity. You can find out here how marketing can be conceived and implemented in a customer-centric and contemporary way.