The complex and dynamic environment is causing difficulties for many companies. The ability to adapt to changing conditions is more important than ever. This is because the multitude of alternatives (competitors) and the vast amounts of information available to us as consumers are creating dense and highly fragmented consumer markets. Surviving in this environment requires a high degree of dynamic robustness: companies must be able to respond to surprises in a timely and appropriate manner.

It is crucial for entrepreneurs to minimize cognitive biases in their decision-making. Distinguishing between correlation and causation is essential for making more effective decisions. By addressing your own cognitive biases and examining causal relationships more thoroughly, you can improve your decisions and avoid making mistakes. This article provides you with important information and specific recommendations for examining causal relationships and exposing misconceptions.

Marketing in the digital age requires a deep understanding of human thought processes and behavior. Nowadays, it is easier and more difficult than ever to reach the right people. Only when you know what your customers really want and need can you influence their purchasing decisions and stand out from the many alternatives. In this article, you will learn why marketing is becoming increasingly ineffective and how you can tailor your marketing in the digital age to the needs of your customers in order to achieve long-term success.

After highlighting the strategic benefits your website can offer you in the first two parts of this series of articles, this post will show you specific ways to get more out of your website. We will show you some initial approaches for using your own website to strengthen your business and your brand.

Websites are still often compared to “digital business cards.” The opportunities that a professional website offers for building your business and brand are often completely overlooked. In this article, you will learn about the true value behind your website.