Strategy and tactics are rarely distinguished properly. Whether the interplay between them is successful is therefore usually a matter of chance. A nuanced understanding of both concepts allows you to combine them into a highly effective whole. This article will give you some initial ideas on how to do this.

Most companies still view digitalization as a purely technical challenge. It is about digitally mapping and automating existing processes. However, if you take a closer look, you will see that the holistic digitalization of our lives and work requires a more profound change. Against this backdrop, websites are also gaining in value and importance.

If you want to help your brand grow, you would be well advised to take a closer look at real brands in their environment. In this article, you will learn what you can learn about brands from English shipping culture and what is important for you to remain in the minds of the right people.

The premises underlying our decisions have a decisive influence on our behavior. If we trace the origins of our decision-making premises, we inevitably come across Taylorism, which continues to shape our thinking and actions as well as the structures of our entire economy to this day. In today's environment, however, Taylorism is the epitome of untapped intelligence and suppressed creativity, as well as the cause of many fatal misconceptions. Find out why in this article.