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In the age of global connectivity, many companies face the challenge of finding a value-creating way to handle complexity and dynamics in order to remain relevant and competitive in the future. Businesses must be able to adapt to changing conditions in a timely and flexible manner to seize the opportunities presented by change.
This content hub explores the diverse potentials and challenges that service companies encounter in the context of (digital) transformation. It highlights which paradigms need to be overcome, which dynamics determine the general environment and the market, and how these influence your customers' living environments. Furthermore, we answer the question of why so many companies perish due to their own success and which factors determine the success of every entrepreneurial bet.
The articles can help you to...
- better understand your business environment and your customers' living environments.
- better grasp the influence of digitalization on your customers' needs and behavior.
- recognize the necessity of change on a societal, organizational, and individual level.
- distinguish between incremental system optimization and radical system overcoming.
- identify the biggest bottlenecks standing in the way of brand and organizational development.
- release the brakes on real innovation and continuous progress.
- recognize the importance of your employees' feelings and ideas.
- make your entrepreneurial bet even more future-proof.
The common enemy is called 'homo oeconomicus' and is a friend of Frederick Taylor
In this post, we question the Taylorist image of humanity and its effects on collaboration and creativity in organizations. Learn how the pursuit of efficiency regularly undermines the potential of employees and discover new approaches for collective learning and performance.
- The Taylorist image of humanity, "homo oeconomicus," hinders collective value creation because people are viewed as cheap production factors and their creative potentials are undermined.
- Taylorism has significantly shaped management theory and enabled unthinkable efficiency gains. Under 21st-century conditions, however, it is proving increasingly unsuitable.
- Globalization and digital connectivity have pushed Taylorism to its limits and require new approaches based on self-organized cooperation and collaborative value creation.
- A humanistic image of humanity emphasizes the importance of relationships, freedom, responsibility, and personal development to make effective value creation possible.
- To promote the ability to learn and perform in a team, leadership and management must be rethought, and organizations must be designed in a customer-centric way.
What is the meaning and purpose of (Y)our company?
This post addresses the essential question of why companies exist and what responsibility they bear toward customers and society. Here we highlight the importance of a holistic approach to entrepreneurial success. Economic efficiency, sustainability, and meaningfulness must be integrated as best as possible to meet this responsibility.
- As long as selfishness and mistrust shape the image of humanity, the creative potential inherent in every human being is undermined and its development systematically prevented.
- The overarching purpose of a company is to be found in providing the greatest possible benefit for paying customers today and tomorrow, in order to make a meaningful contribution to the supply of society.
- In times of high complexity and dynamics, singular and under-complex competitive thinking is no longer sufficient to operate value creation.
How external dynamics influence your customers' living environments and why that decides your future business success
Discover in this post why changing customer needs and value patterns are crucial. We point out ways in which companies can increase their competitiveness by learning to correctly interpret market signals.
- To be successful in the digital age, companies must constantly keep an eye on market dynamics and the needs of their target groups to ensure a unique offering.
- Companies must be able to recognize in a timely manner which customer needs must be fulfilled and which customer demands can still be awakened.
- A company's competitiveness depends on whether changing value patterns are recognized in time and used as an opportunity to fundamentally rethink one's own business model.
- Companies should communicate regularly with employees, customers, and partners to bring ideas and observations into the discourse and thus ensure future viability.
Why yesterday's business success and today's operational hecticness put your company at risk
With this post, we want to demonstrate the importance of flexibility and adaptability in a world shaped by dynamics. Learn what most frequently stands in the way of strategic development and what consequences a purely operational focus entails.
- Increasing dynamics require learning and adaptability: In today's world, both individuals and organizations must be flexible and adjust to changes to be successful.
- Yesterday's success can become an obstacle: Companies that rely on past successes and are not ready to forge new paths run the risk of losing touch and endangering their business operations.
- Operational hecticness leads to short-term thinking: The pressure to act quickly and solve short-term problems often distracts from long-term strategies and innovations. Companies should find a balanced approach that manages day-to-day operations while leaving room for strategic development.
System optimization vs. system overcoming: why continuous improvement stands in the way of real innovations
"System optimization vs. system overcoming: why continuous improvement stands in the way of real innovations" deals with the balance between steady improvement and radical change. Here we examine the role of innovation in the transformation of organizations and how bold approaches pave the way for true change.
- Organizational development relies on both continuous improvement and radical change to ensure long-term success.
- While many small optimizations can be effective, true innovations always require the courage and willingness to question the status quo.
- Transformation requires, in addition to questioning existing constants, the creation of free space for new ideas and opportunities to learn new skills.
How system overcoming succeeds: from the obsession with optimization to strategic conviction
The article illuminates the necessity of change and shows ways to harmonize the continuous optimization of the system with radical overcoming to ensure the long-term healthy development of the organization.
- The transition from the industrial to the information and knowledge age creates pressure through technological and social change. Companies must adapt their strategies and coping mechanisms to meet new challenges.
- Companies must both optimize existing solutions and produce innovations. Both continuous improvement and radical innovation require an environment for idea exchange, collaboration, and reflection.
- In view of the oversupply of information, it is crucial to be able to separate relevant signals from irrelevant noise. Organizations must understand external dynamics to make economic, sustainable, and meaningful decisions.
- Companies must increase their own complexity and contribute to dynamics in order to handle complexity and dynamics in a value-creating way. Customer-centricity and market orientation are crucial to meeting the requirements of a changing world.
Relevance, Resonance, and Acceptance: The Success Criteria of Every Entrepreneurial Bet
The article analyzes the key factors that determine the success of entrepreneurial initiatives.
- The ability to recognize what people want today and need tomorrow determines whether the company is capable of successfully bringing relevant offerings to the market in the long term.
- Companies must not only develop relevant ideas into market-ready innovations but also ensure that they find resonance with their target groups.
- The acceptance of the ideas and the provider among both customers and society is a decisive factor in a company's success.
- To be correct with our assumptions about relevance, resonance, and acceptance, we must understand market dynamics.
Future-proof through co-creative learning and performance: in teams, organizations, and networks
coming soon
